Here are 5 key pointers in moving your organization forward
Regularly sharing valuable information with customers is an effective way to build a strong brand. And in this case blogging is a very useful medium. Through this, a relationship of trust can be built with the audience. But for effective blogging, there are some things to keep in mind.
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For example, one survey found that writing with pictures was viewed 98% more often than writing without pictures published on the blog. And the officials in charge of marketing also know this. According to the survey, 65% of them believe that visual content is the key to their strategy. The survey also found that more than 65% of people can remember pictorial writing.
Let's take a look at the 5 most important visual elements in your organization's blog.
Branding
Branding should be one of the main focus of your marketing strategy. In other words, this should be the first step in starting your business blog. According to Amazon CEO Jeff Bezos, “In the case of a company, a brand is like a person's reputation. You make a name for yourself by doing hard work. ”
That is, the brand is important because of two important factors. First, it reveals the identity of your organization. And second, it presents your organization to the audience and brings it recognition.
This is where the visual element of your branding comes in handy.
Feature image
Before focusing on branding, one of the most important part of blogging is deciding what kind of image you are going to use.
There is no chance of not having a picture in a blog post. Because pictures are an important part of your post. People value eye contact more than written information. Therefore, this aspect of your content marketing strategy must be considered.
You can present your data based on the length of the text. Or you can use multiple images to add to different parts of the text.
Author's picture / bio
The author’s bio and picture are very important to build trust relationship with customers and raise brand awareness. Customers quickly build trust with people they know. Even from a brief bio or profile photo, the importance of their words is created. When they know the author's name, they realize that someone has taken the time and skill to write it. And that one is a real man.
You can also add your detailed profile to the blog if you are a well-known and respected professional in the industry you are working in. Also, when hiring a writer who is well known to colleagues and clients, their pictures and bios must be added. In this way, the reader will know why the professional opinion of the person who wrote the article should be considered.
CTA or Call to Action pictures
'Call to action' is to invite customers to do something. Pictures are very important in this case too. This is especially true when using blogs as a content marketing strategy. You can use the newsletter subscription widget, ad banner or sign-up form. There is no limit to what you can add to your blog design. As long as they are aligned with your goals and are able to generate enough customers for your brand, keep creating new strategies.
Social media
Social media is always important in content marketing. In order to gain more trust from customers, you need to prove that your blog is also important through social media. You need to prove that there are many customers who value your content and at the same time are willing to share your posts or review your product or service positively.
Currently most blogs use social media icons as links at the bottom of posts. You can go one step further. A large portion of your sidebar can show readers how big your community is through social media and how often your blog posts are being shared on social media.
Content marketing is very important for your branding campaign. And the best way to conduct such campaigns is to conduct them through a brand blog.