The Use Of Augmented Reality Or AR in E-commerce
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The technology of digitally presenting on-screen by superimposing additional objects or information on a real scene is called augmented reality or AR. This technology provides a variety of real-world views with additional information in a digital way. AR technology can present on the screen by adding additional images, sounds and text in a real environment. As a result, you will see something different than what you actually have. What AR technology will show you, it will also feel real.
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AR technology can radically change the shopping experience of online customers. E-commerce websites that offer products through augmented reality or AR technology make online shoppers more likely to shop there. Because AR technology attracts them in a way that no ordinary e-commerce website can. This technology can give them a sense of certainty about the quality of a product, which is not possible for any ordinary two-dimensional image.
AR technology is bridging the gap between modern e-commerce stores and conventional building stores. AR technology can show customers a product in such a way that customers feel as if they are physically present in the store.
How to use AR technology in e-commerce business? Let's find out about 4 methods.
1. Item placement preview
In e-commerce business, customers are often in a position to buy the wrong product. This is because when shopping online, consumers usually cannot physically check whether a product fits their needs. As a result, they do not understand exactly what product they need.
With the help of AR technology features like item placement preview, customers get a chance to choose how the item will look or fit in the environment of their choice. Before buying a sofa for the living room, it is necessary to check what it will look like in the room or whether the fridge will look nice and match with the cabinets in the kitchen.
Item placement previews give e-commerce customers a lot of options and make it easier for them to make product purchases. In this way the sellers do not have to work extra.
2. Virtual try-on solution
Have you ever bought something online and had to return it because the size, fitting or color was not right? We often see buyers regretting not getting what was ordered.
This is a big problem for many e-commerce businesses. No one likes to give back to customers because it is not suitable after buying clothes or any other thing. You may be wondering, “How do I know which product is suitable or not? What is the way? ”
AR technology can be that way. This will allow you and the customer to know which product is the right fitting, color and size for the customer. No longer have to rely on guesswork, the right item can be easily figured out through AR technology.
Using the virtual try-on solution, customers will be able to check on the screen whether the item is suitable for them. This experience will feel like standing in front of a mirror after buying a lot of clothes from the customer.
Some brands, however, offer home try-on benefits. They will send samples to your home, which you can verify. But it costs more. AR technology can do that at a much lower cost. Many famous brands in the world are using AR technology, which provides evidence of the effectiveness of this technology.
Many brands in the fashion and lifestyle industries are now using AR technology to enhance their customers' e-commerce experience.
3. Social media filters
This is a common use of AR technology. The most common of these is the Snapchat filter, which can be used instead of various features before taking pictures.
AR filters can also be used on Instagram's story feature and many other social media platforms. With the right AR filter, it is possible to do more interesting things including video calls, three-way calling and group video chat.
What many used to do for fun has now become an integral part of the e-commerce customer experience. There are many creative ways to connect with customers using social media filters. Virtual try-on solutions can also be integrated.
4. Interactive user manual
Most users find the text manual too long and tedious. As a result, they skip a lot. Many people do not read the manual at all. Instead, they try to figure out different functions on their own.
However, user manuals are now being made more interesting and interactive. Manufacturers are using webinar platforms and interactive prompts to make user guides of different products more exciting and educational. As a result, new manuals are becoming more creative and helping users better understand how the product works. However, in the near future, AR technology can take this manual to a whole new level.
The AR user manual can scan the image of the app product and give instructions on what to do using pointers, animations and text. You can use the AR app to know or understand the components and user functions of a product. Thus the process of learning about the product becomes more interactive and much more interesting.
E-commerce is a fast growing and competitive industry. The potential for augmented reality in e-commerce is endless and many unimaginable things can be done through it.
The Use Of Augmented Reality Or AR in E-commerce,
E-Commerce,
AR,
Augmented_Reality,
1. Item placement preview,
2. Virtual try-on solution,
3. Social media filters,
4. Interactive user manual